About us

REDUCED’s Waste to Taste (W2T) technology transforms food side streams into premium savoury solutions, reducing waste and creating clean-label ingredients. Using koji fermentation combined with other process steps, we create additive-free flavours in just three days, with 10 times less energy and up to 83% lower CO2 emissions.

To date, we’ve saved over 150 tonnes of food and proven our ingredients outperform conventional options in flavour and sustainability. With a growing European customer base, W2T shows how reducing food waste can drive carbon savings and transform the food industry.

At REDUCED, our team combines the expertise of scientists and former culinary chefs to create innovative taste solutions that blend science with gastronomy. Our R&D and production teams ensure every product meets the highest standards of quality and performance, driven by technical precision and culinary creativity.

With a dedicated sales team and skilled back-office specialists, we provide the flexibility and support our partners and customers need. From tailored solutions to seamless collaboration, REDUCED is committed to delivering exceptional products and a reliable, responsive experience for all our partners.

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Emil Munck de Voss

Co-founder

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William Anton Lauf Olsen

Co-founder

Lorenzo Tirelli

Head of R&D

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Morten Würtz Christensen

Chief Commercial Officer

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Rasmus Steen Mortensen

Chief Operating Officer

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Want to join REDUCED?

Explore our current open positions or send us an email with your profile for spontaneous applications

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