Upcycling

Step 01: Sourcing upcycled raw material

We partner with organic producers and operators to identify sources of food loss and evaluate how best to upcycle their production side streams. By running pilot tests, we ensure the scalability of each solution, building a more sustainable and efficient process together.

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Step 02: Processing upcycled material

We collaborate with suppliers to establish cleaning and safe delivery practices, ensuring high-quality raw materials. In-house, we handle the roasting, steaming, and recipe development to guarantee consistency and maximum flavour impact.

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Step 03: W2T Technology

We activate our Waste-to-Taste fermentation process, combining koji fermentation and enzymatic hydrolysis to unlock the full flavour potential of our raw materials. In just three days, this additive-free process creates deep, complex flavours while using 10 times less energy and reducing CO2 emissions by up to 83%.

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Step 04: The REDUCED products

We create natural, concentrated taste solutions designed to support all NPD and kitchen recipe development needs. Delivering superior taste, complexity, versatility, and ease of use, our products are 100% real food with 0% additives.

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Sourcing Processing Technology Final Product
leeker

01 Sourcing upcycled material

We partner with organic producers and operators to identify sources of food loss and evaluate how best to upcycle their production side streams. By running pilot tests, we ensure the scalability of each solution, building a more sustainable and efficient process together.

pan

02 Processing upcycled material

We collaborate with suppliers to establish cleaning and safe delivery practices, ensuring high-quality raw materials. In-house, we handle the roasting, steaming, and recipe development to guarantee consistency and maximum flavour impact.

fermentaiton

03 Our W2T Technology

We activate our Waste-to-Taste fermentation process, combining koji fermentation and enzymatic hydrolysis to unlock the full flavour potential of our raw materials. In just three days, this additive-free process creates deep, complex flavours while using 10 times less energy and reducing CO2 emissions by up to 83%.

bottler

04 Final REDUCED Products

We create natural, concentrated taste solutions designed to support all NPD and kitchen recipe development needs. Delivering superior taste, complexity, versatility, and ease of use, our products are 100% real food with 0% additives.

01: Sourcing upcycled material

We partner with organic producers and operators to identify sources of food loss and evaluate how best to upcycle their production side streams. By running pilot tests, we ensure the scalability of each solution, building a more sustainable and efficient process together.

leeker

02: Processing upcycled material

We collaborate with suppliers to establish cleaning and safe delivery practices, ensuring high-quality raw materials. In-house, we handle the roasting, steaming, and recipe development to guarantee consistency and maximum flavour impact.

pan

03: Our W2T Technology

We activate our Waste-to-Taste fermentation process, combining koji fermentation and enzymatic hydrolysis to unlock the full flavour potential of our raw materials. In just three days, this additive-free process creates deep, complex flavours while using 10 times less energy and reducing CO2 emissions by up to 83%.

fermentaiton

04: Final REDUCED Products

We create natural, concentrated taste solutions designed to support all NPD and kitchen recipe development needs. Delivering superior taste, complexity, versatility, and ease of use, our products are 100% real food with 0% additives.

bottler

Redefining the supply chain

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We transform the way supply chains work by integrating upcycling into the heart of our production. By collaborating with partners like Fiskerikajen, Rokkedahl, and Tvedemose, we turn by-products from the food and agricultural industries into high-quality taste solutions. This approach doesn’t just reduce waste—it reimagines traditional supplier relationships.

Working with side streams means building entirely new logistics setups and fostering close partnerships.

By understanding the unique challenges and opportunities of our suppliers, we ensure that by-products like surplus mushrooms or chicken trimmings are given a new life in sustainable, scalable solutions.

Together, we’re proving that innovation and sustainability can reshape supply chains for the better.

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Reducing CO2 emissions

To limit global warming to 1.5°C above pre-industrial levels, global carbon emissions must fall by 45% by 2030 and continue to decline to reach net zero by 2050. Today, the world is just 0.4°C away from this critical threshold, with the average person responsible for 6.2 tonnes of CO2 emissions annually—three times more in some countries.

At REDUCED, we’re taking action.

By upcycling side streams from the food and agricultural industries, we  tackle food loss and reduce strain on natural resources. Our products are proven to emit up to 83% less CO2 per kilogram compared to conventional alternatives.

To ensure full transparency, we work with CarbonCloud to measure and share the carbon footprint of each product, empowering our customers to make informed, sustainable choices.

Sustainable development goals

E-WEB-Goal-02

SDG 2

Despite progress, 821 million people remain undernourished, with hunger exacerbated by environmental challenges.

Our upcycled taste solutions support the SDGs by reducing food waste and promoting sustainable production, helping to create a more resilient and efficient food system.

E-WEB-Goal-12

SDG 12

Reducing our ecological footprint requires efficient resource management and cutting global food waste.

By upcycling food industry side streams, we help create more sustainable supply chains and support the shift to a resource-efficient economy.

E-WEB-Goal-13

SDG 13

Climate change threatens irreversible consequences, with greenhouse gas emissions over 50% higher than in 1990.

By upcycling food industry by-products, our products reduce CO2 emissions by up to 83% compared to conventional alternatives, supporting low-carbon development and sustainable solutions.

E-WEB-Goal-14

SDG 14

With marine ecosystems under threat from overexploitation and pollution, sustainable use of ocean resources is crucial. 

Our upcycled shore crab product addresses the threat of invasive species disrupting marine biodiversity, supporting sustainable seafood practices.