MESSECENTER HERNING

Elevating taste, reducing footprint

 

How REDUCED is partnering with Messecenter Herning to transform event dining

People

Messecenter Herning (MCH) has long been recognised as one of Scandinavia’s leading event venues, hosting nearly one million visitors annually across its diverse spaces, including exhibition halls, arenas, and conference centres. As an innovator in the experience industry, MCH consistently seeks to raise the bar for guest satisfaction, and food plays a vital role in that mission.

In line with its commitment to sustainability, MCH has partnered with REDUCED to introduce savoury solutions that elevate the dining experience while significantly reducing environmental impact. This collaboration exemplifies how two forward-thinking organisations can work together to redefine what sustainability looks like in the event sector.

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Why MCH chose REDUCED

MCH’s vision for its foodservice operations is rooted in three key pillars: taste, quality, and sustainability. REDUCED’s innovative approach to upcycling food by-products into premium savoury ingredients aligns perfectly with these values.

By incorporating REDUCED products like seafood broths made from beach crabs, MCH demonstrates its commitment to providing extraordinary flavours while championing environmental responsibility.

We want to impress our guests in every aspect of their experience. With REDUCED, we’re confident we can deliver bold, new flavours while contributing to the fight against food waste.

Maria Galmstrup, Sustainability Project Manager

Elevating taste, reducing footprint

The partnership is built on the shared theme, “Elevating Taste, Reducing Footprint.” For MCH, this means delivering exceptional culinary experiences that surprise and delight guests, all while making meaningful strides toward sustainability.

REDUCED’s savoury taste solutions enable MCH to showcase how upcycled ingredients can enhance flavours, making sustainability a natural and exciting part of the dining experience.

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Taste innovation

Introducing deep, complex flavours that inspire chefs and captivate diners.

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Sustainable impact

Using upcycled ingredients to reduce food loss, waste and carbon emissions.

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Hospitality leadership

Setting a new standard for sustainable practices in the event industry.

What visitors can expect

One of the standout features of this partnership is the introduction of REDUCED’s seafood broth, crafted from beach crabs. This unique product is not only a sustainable choice but also brings a bold and innovative flavour to the table.

MCH’s chefs are excited about the possibilities REDUCED opens up.

“We see REDUCED as a partner that inspires us to experiment with new techniques and flavours. The result is dishes that are both creative and sustainable, offering guests an unforgettable dining experience.”

Visitors to MCH can look forward to menus that blend local, seasonal ingredients with REDUCED’s innovative solutions, ensuring every plate tells a story of quality, care, and sustainability.

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A taste of the future

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The partnership between MCH and REDUCED is more than just a collaboration; it’s a bold step toward a greener, tastier future. Together, they are proving that sustainability can enhance the guest experience, creating unforgettable moments that benefit both people and the planet.

This is just the beginning. As MCH and REDUCED continue to innovate, they are setting a new benchmark for the event industry—a future where great taste and environmental stewardship go hand in hand.

Stay tuned for more inspiring stories about how REDUCED is transforming foodservice with upcycled solutions.

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