Sauces

Cooking sauces drive new product developments in the sauce category, with vegetable-based and ethnically inspired sauces leading the way. Consumers crave convenience paired with bold, authentic flavours.

Labels such as vegan, organic, and no-additive resonate strongly as shoppers look for simple, clean products. East Asian-inspired sauces—such as teriyaki, soy-based glazes, and spicy Korean marinades—are seeing a noticeable surge in popularity.      

Pasta sauces remain a staple in the market, with Mediterranean flavours continuing to dominate. Vegetable-forward options, such as tomato or basil-based sauces with roasted vegetables , are in high demand, alongside mushroom-based sauces that show significant promise.

Today’s consumers want more than tradition—they prioritise speed, convenience, and clean-label assurances.