Soups

The demand for Asian cuisine-inspired soups continues to expand, with new varieties capturing global palates.

Popular options include Japanese ramen bases, miso broths, Thai curries, Indian spiced soups, and Vietnamese phos, among others.

As this trend grows, NPD teams are tasked with balancing traditional authenticity and creative innovation.

Chicken remains a key flavour driver in the soup category, with its comforting appeal leading trends.

At the same time, vegetable-based soups are gaining ground, offering a balance of indulgence and novelty.

Consumers seek unique sensory experiences, making it essential to develop soups that offer both bold, complex flavours and health-conscious benefits.

+ meat reduction
+ umami boost
+ integrated salt perception
+ increased taste length

recipe

+ umami boost
+ reduced acidity
+ integrated salt perception
+ increased taste length

recipe

Soups continue to enjoy global success, with wet options dominating the market. Like many other food categories, the demand for clean-label, allergen-free, and simple ingredient lists is on the rise.