As an invasive species, shore crabs disrupt ecosystems, damage fishing nets, and outcompete native species. Thousands of tons are caught annually as by-catch, only to be discarded as waste due to their low meat content and lack of market demand—until now.

The REDUCED Solution

Through our partnership with Fiskerikajen and collaboration with local fishers, we’ve turned this environmental challenge into a sustainable opportunity.

By upcycling these crabs, we’ve created an ingredient with rich, savoury depth that supports both coastal communities and environmental balance. Together, we’re proving that even the smallest catches can make a big impact.